LBi press releases

Hunger and thirst are gone

Zurich, 25/02/2011 – A little snack is now only a fingertip away in Switzerland. The new iPhone app “Selecta Finder” shows customers of Selecta AG, Europes leading company of vending machines, the shortest way to snacks and drinks in just a second. The digital full-service agency LBi that has been awarded the RedDot Design Award for high design quality for the iPhiladelphia App has done concept, design and technical implementation for this cleary arranged and functional app.

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LBi and BVDW publish exclusive study

Cologne/Duesseldorf, February 2011 – More than the half of the advertising companies in Germany want to invest more in performance marketing activities in 2011. This is the result of a study that LBi conducted together with the Bundesverband Digitale Wirtschaft (BVDW) last year.

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Certified online marketing

Cologne, February/March 2011 – The Bundesverband Digitale Wirtschaft (BVDW) awarded LBi the quality certificate for search engine optimisation (SEO) and search engine marketing (SEA) again this year. With that Europe’s leading full-service agency for marketing and technology confirms the high quality of its service and the sustainability for its clients’ success.

The BVDW committee awards the certificate according to the criteria experience, working methods of the agency, activity in the market and clients’ satisfaction. Especially for SEO LBi Germany AG and its bigmouthmedia team in Munich and Hamburg is among the most successful German agencies.

„We take the certification programme of BVDW quite serious because it is a well-known seal of quality in the German market”, says Anke Herbener, CEO of LBi Germany AG. “Our clients are used to get a high-class service from us. With that certificate we can prove it.”

iF product design award and red dot award 2011

Cologne, 5th May 2011 – Exactly 4.7 times 4.7 centimetres was the challenge the LBi design and technology team had to face. They puzzled, reduced and puzzled again until each icon and text had its perfect place. The result is a clearly arranged and intuitive user interface for a unique in-wall radio that is as big as a light switch. This work of the Colonge agency has also convinced the top-class jury of two important design awards: The Berker Radio Touch was awarded the iF product design award as well as the red dot design award 2011.

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Backhouse online: Hiding place and story of Anne Frank

Cologne/Amsterdam, March 2011 – Backhaus Online is a 3D version of the house Prinsengracht 263 in Amsterdam which was Anne Frank’s hiding place during the Second World War. The virtual museum is – unlike reality – furnished originally. The user can discover realistically front and rear building on the three-dimensional online platform. The virtual tour is enriched by various stories of Anne Frank’s life. With Backhouse Online LBi has created an innovative website that shows Anne Frank’s world in a fascinating and vivid way like it is described in her famous diary.

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Simply convincing in Performance Marketing

London/Cologne 6^th April 2011- In the category “best agency”, LBi/bigmouthmedia, Europe’s leading agency for digital Marketing and Technology, has made it to the next round of winners and is now standing its ground in the short list of the best four service providers. This year, nominations for the internationally recognized competition went mostly to agencies with a pro-active and sustainable management approach for performance marketing programs.

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LBi gives betterplace training in search engine marketing

Berlin, December 2010 – At Christmas and the holiday period at the end of the year, it becomes particularly important that aid organisations get attention from people - this also applies to these organisations' digital profiles, especially in search engines. With this in mind, Google is now providing the Berlin-based charity betterplace with a permanent budget for putting its ads on the search engine. LBi, Europe's leading agency for digital marketing and technology, was on hand to hold a staff training course at betterplace's office, showing employees how to use their funding to get the most out of Google adwords.

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Nothing succeeds like success

Berlin, 26 August 2010 - Nowadays, advertisers want to make sure that their investments in marketing measures and channels match their target audience's actual media habits even better than before. The aim is to maximise the ROI on the money spent on advertising. This reinforces the role played by performance marketing and creates a different set of conditions that frame the actions for companies and advertising agencies.
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DKV starts RIO, its regional internet offensive

Cologne, 20 September 2010 – As part of its regional internet offensive RIO, German health insurer DKV Deutsche Krankenversicherung AG has taken the innovative step of introducing all of its sales reps in Germany via 49 regional portals and one nationwide portal. LBi, Europe's leading agency for marketing and technology, was responsible for the technology and implementation of this flagship DKV project, and the agency will continue to be a long-term partner by managing the ongoing development of DKV's portals.
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Innovative: LBi Germany develops recipe finder as an iPhone application

iPhiladelphia brings recipes to the iPhone

Cologne, 13 January 2010. Thanks to a new outing for the brand and its products, LBi Germany has put Philadelphia at the forefront of innovative consumer service and user-friendly product presentations. By means of a Europe-wide, integrated and digital branding strategy, the full-service, interactive media agency from Cologne turns everyone - career women, working parents and ad-hoc gourmets - into cookery experts in their own kitchen.
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LBi Iven & Hillmann puts property search iPhone application in top position

A cutting-edge campaign on the mobile internet

Berlin, 15 January 2010 – Hunting for a new flat or apartment? The new free ImmoScout24 app is now available if you are an iPhone user: wherever you are, you can instantly search your immediate surroundings for a new home. The appeal is enormous: if you take a shine to a particular street or area, the app shows you all of the available flats, apartments and houses in the vicinity. And to make sure your search for your ideal home is even easier, online advertisers LBi Iven & Hillmann have made sure that this innovative and extremely handy application is literally one click away by securing it a top billing in Google.
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„Together is better“

Multimedia reinforcement for the TASSIMO brand

Cologne, 18 January 2010 – The strategic overhaul formed the basis for six TASSIMO website relaunches affecting a range of countries. Within a single month, the Cologne-based specialists for digital media, LBi Germany, worked out a suitable concept and completed all the work on the undertaking's visual and technical aspects in a way that was as creative as it was efficient. The aim was the timely digital launch of the new claim "Together is better" and to strengthen the brand's multimedia strategy.
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Beauty online

Mang Medical One steps up online marketing activities

Berlin, 29 January 2010 – Beauty makes you feel better: the team at the Mang Medical One group has always been an important name in outstanding advice and information about cosmetic surgery, and it has now widened its activities online to provide its customers with even more service. Europe's leading clinic group for aesthetic medicine has stepped up its online marketing activity and, working together with LBi Iven & Hillmann, it has now put an attractive affiliate programme in place.
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LBi merges with Obtineo

LBi fuses with Obtineo

Cologne, 24 February 2010. The world's leading digital agency network LBi has announced it will merge with Obinteo. As part of its structure, Obtineo brings with it bigmouthmedia, Europe's number one agency for search engine marketing. Search engine and performance marketing are the ideal addition to LBi's portfolio, particularly in Germany. Together, the two companies will form Europe's largest agency for digital communication and technology. Around the world, the LBi group has over 1,800 staff in 15 different countries. In Germany, the full-service agency occupies a leading position, with its 150 experts working at offices in Cologne, Berlin, Munich and Hamburg.
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Stepping up commitment in affiliate marketing

Comprehensive service for sales partners on the internet

Berlin, 7 April 2010 – Germany's popular book and media retailer buch.de is working with online ad experts from LBi Iven & Hillmann on increasing its involvement in affiliate marketing and is about to start a brand new partner program with affilinet. This move means that the Münster-based online retailer is now in a position to provide its online sales partners an even greater range of services, with innovative advertising, attractive conditions and product information about more than 5 million articles.
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LBi Germany brings digital comfort to bookshops

Inspiration and service: Thalia makes product searches easier for its customers

Cologne, 30 April 2010 - Bookseller Thalia's website is subdivided into clear theme-based categories. Taking this popular system as its starting point, the chain has now decided to launch a new tool that helps shoppers in its outlets around Germany. This new in-store system provides book-buyers with both inspiration and a well-structured overview of Thalia's stock. To help it in this project, Germany's most successful book and media retailer commissioned the digital full-service agency LBi Germany to develop the layout of its cutting-edge in-store touchscreen displays. Thalia wanted a recognition effect so shoppers could benefit from the similarities with its successful online shop www.thalia.de, and it wanted to give everyone the chance to browse the chain's stock of over 5 million items in their own particular way and in their own time.
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Fresh new look: Berlin-based agency wins wall and image's online budget

wall and image's online shop brings a fresh look to your home

Berlin, July 2010 – Renovation specialists, interior design enthusiasts and people with an eye for home decoration are turning to the internet in growing numbers to find out about the latest fashions and ideas for wallpaper and paints. The wall and image online shop gives these people a means of not just finding instant inspiration and ideas for what they can do with their own homes, it also enables them to order the necessary materials straight away. And thanks to the search engine marketing concept from digital full-service agency LBi Iven & Hillmann, the latest offers at the online shop can be found online quickly and easily.
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Award-winning design and technology

Digital full-service agency shows just what it can do at international competition for communication design

Cologne, 12 July 2010 – Prize-winning design and technology. Berker and LBi Germany have won the prestigious iF Communication Design Award for their creation of an innovative, cutting-edge interface which gives people full control over the intelligent house of the future via a simple touchscreen. In the Product Interfaces category, the world's leading full-service agency for digital communication and technology impressed the international jury, composed of design experts, and won out over stiff competition.
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Google's new trademark policies could cost brands millions

Trademark protection guidelines could lead to millions in costs

Munich, 5 August 2010 – LBi and bigmouthmedia, which together form Europe's biggest agency network for digital marketing and technology, have pointed out that Google's new trademark protection guidelines could cost some of the largest European companies millions in the short term as they attempt to secure protection for their brands online.
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