We put a lot of time and effort into maintaining our contacts because today's customers take part in defining a brand's image. We treat our customers as equals, listen to them, guide discussions and form opinions.
Even if buying a product offline, people often do a lot of research beforehand on the internet. User-generated content, product ratings and comments from influential bloggers play a vital role in our purchasing decisions and they also influence the image a brand has online. We can provide you with insight into your brand's online connections and show you where your target group is to be found online plus which networking platforms you potential customers use. Our specialised social media experts research trends and attitudes, and they can translate this data into a recommended course of action, work together with you to devise an ideal social media strategy and help with training for you and your staff.
Our experienced editing team makes innovative, efficient use all of the relevant communication networks, blogs, forums and video platforms. They place your brand claims on different channels in a tactical way that reflects your existing brand campaigns. Extensive research and texts honed to appeal to your target groups help you reach the opinion-shapers in your business. We use open dialogue, authenticity and credibility in texts and posts to win over your customers, turning them into real friends and fans of your brands.
- Social media monitoring: monitoring blogs, websites, social networks, videos and the web 2.0 platforms, analysis of competitors' activities
- Social media consulting: strategy development, action plans and their implementation, trendwatching
- Social media optimisation: creation and upkeep of brands' depictions in all sections of the social media dialogue
- Reputation management: creation and upkeep of brand, company and personal image via all social media channels
But there's more to this than just social media. Customer relations are not just restricted to dialogue, they also need constant work and have to be actively shaped so a company or a brand can profit from them. This is where our CRM experts come in. Using established CRM systems, we ensure that customers are addressed in person, but without creating significant additional costs. Analysis is a major topic here: we evaluate and adjust our CRM activities to suit each individual situation, which enables us to provide our customers with spot-on advice.
